blurbs

Walk eTail Boston. Leave with a shortlist.

Below is blurbs’ map of the whole show — every exhibitor and stand, the reads worth planning around, and who’s already on blurbs. We’re launching soon; leave your email and take the floor home.

Past eventAugust 9–12, 2026Boston, MA

eTail Boston 2026

The ecommerce and retail tools worth walking the floor for — personalization, onsite search, retail media, fulfillment and post-purchase. Here's who's exhibiting, where to find them, and which ones you already have on blurbs.

205
Speakers
118
Exhibitors
69
On blurbs
16
Tracks
4
Days
Worth planning around

How the floor breaks down

Format

Kiosks vs. booths

Full booths45
Kiosks22
Meeting spaces2

Numbered stands are full booths; K-numbers are kiosks — quicker, less structured conversations.

Track

AI automation is the biggest block on the floor

AI & machine learning12
Data & analytics8
Personalization6

The biggest single block on the floor. Expect agentic commerce pitches from every corner of it.

Theme

Measurement and data tooling right behind it

Data & analytics8
SEO & performance4

A good year to pressure-test attribution claims side by side, while everyone's in one room.

The floor

Who's exhibiting, already on blurbs

69
AB Tasty
abtasty.com
Booth 617
Website Personalization
acoustic
acoustic.com
Booth K9
Email Marketing (ESP)
Adobe
adobe.com
Data Management Platform (DMP)Design ToolsEmail Marketing (ESP)
AfterShip
aftership.com
Booth K13
Fulfillment, Returns, & 3PL
Algolia
algolia.com
Booth 308
On-Site Search & Product Discovery
Anglera
anglera.com
Booth K12
DAM, MRM, & PIM
Athena
athenahq.ai
Booth 512
SEO, AEO, & GEO
Auth0
auth0.com
Governance Compliance And Privacy
Awin
awin.com
Affiliate Marketing
Bidnamic
bidnamic.com
Booth 612
Search & Social Media Advertising
Bloomreach
bloomreach.com
Email Marketing (ESP)On-Site Search & Product Discovery
BlueConic
blueconic.com
Customer Data Platform (CDP)
Beyond the floor

The event map is one piece of blurbs.

The rest is the evaluation itself — everything the follow-up needs once the show is over.

Projects

Lay out your requirements — we recommend the best vendors for your exact situation.

Briefs

Ask the whole shortlist anonymously — get answers without RFIs.

Meetings

Meet the companies you actually want to meet — our reports prep you for the call.

Insights

Podcasts and articles from adtech and martech leaders — get fluent fast.